FUSE developed a content management system in order to optimize user experience on Interac.ca and applied the design to social media platforms.
As the Interac brand grew over the years, so did their website – in fact, it had grown so much that it got to a point where it became difficult for visitors to find what they were looking for.
FUSE was tasked with bringing it all back together to create an optimal user experience for consumers, corporate Canada, government officials and media contacts. This was achieved by ensuring that content was properly organized, the site was easy to navigate, and that it met the expectations of modern-day, multi-screen browsers.
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FUSE Marketing Group • 379 Adelaide St. West, 4th floor • Toronto, ON M5V 1S5 • 416-368-FUSE (3873)
We implemented an easy to use content management system (CMS) that allowed Interac to edit their own site. For the end user we applied responsive design, making sure that the site would display perfectly on any screen – even ones that don’t exist yet. And since a website is only part of the digital picture, we took the new design and applied it to the brand’s social media platforms for a consistent online look and feel.
- 24% increase in traffic without media drivers
- 1800+ mobile visits
- -5.9% in bounce rate