Canadian Tire Gas+ Program
Canadian Tire had the opportunity to provide brands unique access to customers as well as add extra value to every consumer’s visit by giving them special offers and samples.
The SituationCanadian Tire Gas Bars began by adding +’s such as convenience items, car washes and propane services. But with 15 million consumers passing through their 300 locations every week, FUSE realized the real + was that the gas bars could offer brands unique access to customers as well as add extra value to every consumer visit by giving them special offers and samples.
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FUSE Marketing Group • 379 Adelaide St. West, 4th floor • Toronto, ON M5V 1S5 • 416-368-FUSE (3873)
We developed the Gas+ Intercept Program – a structured yet flexible sampling program that offered brands opportunities for Mobile Sampling, Booth Sampling or on-site Custom Brand Activations.
Over two summer months, the program offered brands tailor-made experiences that would deliver their messages, boost awareness, and drive product trial. Every activation provided turn-key program management, professional brand ambassadors, flawless execution, reliable reporting and, of course, a positive experience. The first brands to jump onboard were Hershey’s, Hoover and Scotties.
At four locations over four weekends, we were able to distribute 38,000+ samples and coupons for our first three trial brands. Plus, we were able to provide Hoover with 414 demonstrations for some very pleased consumers. Given the success of the program, there are already plans to continue and expand the test in 2015.