Award winning creative. Proven results.
Every project that goes out our door is crafted to deliver a measurable, calculated, and powerful result. We get our clients noticed. We break through the proverbial clutter, grab people’s attention, and build businesses. Every time.
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FUSE Marketing Group • 379 Adelaide St. West, 4th floor • Toronto, ON M5V 1S5 • 416-368-FUSE (3873)
While other hot sauces just bring heat, Cholula hot sauce brings the flavour to any meal. It’s a hot sauce that comes in five distinctive varieties, each of which offers consumers an exclusive blend of peppers and signature spices. With so much flavour to share, Cholula had a large growth target in a highly competitive category.
“FUSE has expertly navigated the mountain of regulations and restrictions that came with creating and executing experiential events in an environment as highly regulated as an airport.”– CIBC
CIBC wanted to let Aventura Visa Card holders know just how much their travel card has to offer as they set out on their latest journey. Interactive, informative and rewarding, we designed a virtual concierge to do the job.
Cashmere wanted to bring a little luxury to consumers in unexpected places. An ideal way to do that was with a mobile beauty bar that offered consumers the chance to find the right shade of lipstick for them.
After 112 years, golf has returned to the 2016 Olympic Games. The International Golf Federation (IGF) wanted to capitalize on this opportunity and convert the global Olympic audience into new viewers of golf both during and after the Olympics Games.
Ask any tradesperson if Canadian Tire provides professional-grade tools and their answer would be “No.” To change that answer to “Yes,” Canadian Tire developed its MAXIMUM tool line, which was designed to deliver industrial-level strength and quality. The retailer’s next move was to convince a cynical trades industry that the MAXIMUM brand provided exactly what they needed. That’s where FUSE stepped in.
When Kruger launched their “Tackle Your Toughest Messes” campaign for Ultra Strong paper towels, they wanted to tackle social media too. While in-store, TV and radio, would get their message out there about the new product, social media offered the chance to truly engage consumers.
Janes is a well-loved brand in the frozen food category among Canadian families. With the majority of sales occurring in Ontario, and 75% of overall sales coming from the Pub Style lineup of products, there was an opportunity to develop and penetrate the Western market, and to broaden the product range and basket size across Canada.
With the busy summer travel season quickly approaching, Fairmont wanted to showcase its unique experiential destination-based guest packages in an impactful and engaging way. Their objective was to entice holiday-goers to Fairmont properties, increase incremental sales and generate overall awareness of Fairmont’s location-based guest experiences.
Simply put, Hyundai owners didn’t care enough about Hyundai. Brand loyalty? Pfft. Over the years, the brand had become all about acquiring new drivers and forgot how important it was to keep them driving a Hyundai.
Scotties Tissues and the Canadian Breast Cancer Foundation celebrated their 10 year partnership with a powerful video that focuses on the support network of the individuals who suffer from breast cancer.
To promote the free carts at Toronto Pearson International Airport, we created three 12-foot tall, 2,000 pound luggage cart installations and watched them turn into a social media hit.
The CIBC Aventura brand wanted to increase awareness and consumer engagement for their brand at Toronto Pearson International Airport. In 2014 CIBC became the exclusive bank brand at the airport.
Canadian Tire had the opportunity to provide brands unique access to customers as well as add extra value to every consumer’s visit by giving them special offers and samples.
Canadians love to double up, and nothing beats a Double Double coffee from Tim Hortons. That’s why CIBC was so excited to introduce their latest credit card: the dollars to donuts CIBC Double Double Visa Card.
Cashmere Bathroom Tissue may be Canada’s #1 selling brand, but getting Canadians to roll with it on social media was a whole other story.
The long stretch leading up to the arrival of the 2015 Pan Am Games needs to be exciting, engaging and shareable. That's exactly why FUSE took on the task.
FUSE developed a content management system in order to optimize user experience on Interac.ca and applied the design to social media platforms.