Pick a channel, any channel.
Great ideas can exist in any format. We do them all. If you’re looking for something specific, we’ll deliver. If you need help finding a starting point, we’ll be your guides. Here’s a sampling of the disciplines we specialize in, but the grey areas in between are just as important.
“FUSE has been integral in bringing the Canadian Tire brand to life and driving traffic to our stores...”– Canadian Tire
There are over 63 trillion cat videos on the web (that’s a rough guesstimate) and your brand is competing with every single one of them. How do you get the upper hand? With killer content custom-tailored to your brand, designed to spread like virtual wildfire. We’ll light the match and before you know it, it’ll be popping up on your grandma’s Facebook feed.Content work:
While other hot sauces just bring heat, Cholula hot sauce brings the flavour to any meal. It’s a hot sauce that comes in five distinctive varieties, each of which offers consumers an exclusive blend of peppers and signature spices. With so much flavour to share, Cholula had a large growth target in a highly competitive category.
We travelled to Destruction Bay in the far west of the Yukon Territory to put Canadian Tire’s NOMA Lights to the ultimate test, and show Canadians that they are truly Tested for Life in Canada.
When Kruger launched their “Tackle Your Toughest Messes” campaign for Ultra Strong paper towels, they wanted to tackle social media too. While in-store, TV and radio, would get their message out there about the new product, social media offered the chance to truly engage consumers.
It’s hard to beat a good face-to-face. Our team creates experiences that can’t go unnoticed – the kind you take pictures of and send to friends. From ideation to staffing, we bring your brand to life.Experiential work:
Ask any tradesperson if Canadian Tire provides professional-grade tools and their answer would be “No.” To change that answer to “Yes,” Canadian Tire developed its MAXIMUM tool line, which was designed to deliver industrial-level strength and quality. The retailer’s next move was to convince a cynical trades industry that the MAXIMUM brand provided exactly what they needed. That’s where FUSE stepped in.
CIBC wanted to let Aventura Visa Card holders know just how much their travel card has to offer as they set out on their latest journey. Interactive, informative and rewarding, we designed a virtual concierge to do the job.
Everyone loves the chase - but what happens next? A good relationship requires lots of hard work, and we’ll show you how to become the ultimate lover. Wait. That came out wrong.CRM work:
We don’t do digital. We just are. It’s woven into the fabric of all our best ideas. Custom builds? Love ‘em. Community management? We do it for some of the biggest brands in the country. And even when things begin offline, we’re always looking for ways to connect the digital dots.Digital work:
FUSE developed a content management system in order to optimize user experience on Interac.ca and applied the design to social media platforms.
The long stretch leading up to the arrival of the 2015 Pan Am Games needs to be exciting, engaging and shareable. That's exactly why FUSE took on the task.
With the busy summer travel season quickly approaching, Fairmont wanted to showcase its unique experiential destination-based guest packages in an impactful and engaging way. Their objective was to entice holiday-goers to Fairmont properties, increase incremental sales and generate overall awareness of Fairmont’s location-based guest experiences.
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FUSE Marketing Group • 379 Adelaide St. West, 4th floor • Toronto, ON M5V 1S5 • 416-368-FUSE (3873)