What We Do
We connect with consumers in the digital space. From strategy and insights to execution and real-time analytics, we make your presence online a destination. We know how to motivate consumers once they get there too. Whether it’s a purchase, a store visit or a referral, we can deliver the response you need.
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To support CIBC's Switch advertising campaign, FUSE was challenged to clearly promote the benefits of all CIBC products and services in order to encourage new customer acquisition, while also cross- and up-selling existing customers with a wide range of compelling products and offers.
FUSE developed a series of integrated marketing communications including direct mail, brochures, sell sheets and ABM messaging that leveraged the "CIBC Switch" theme.
The messaging encouraged customers to switch their banking to CIBC to get great benefits and services, expert advice and time-limited offers and rewards for all product lines.