What We Do
Promotions are key to reinforcing and changing the way consumers think, feel and, most importantly, behave. We understand what motivates them and are experts at influencing those motivations to the benefit of your consumers and your brand. At point-of-sale, online and beyond we develop promotion strategies that move sales and get results.
Please Select One
Categories:
Capabilities:
No matter what age we turn, we all love a great birthday celebration. Every year for the last five years, FUSE has been challenged to create a compelling national promotion that, in addition to commemorating Canadian Tire’s special day, generates retail traffic and furthers the overall relationship between Canadians and one of their nation’s largest retailers.
FUSE has built a marketing campaign that continues to be relevant, engaging and consumer-friendly; a program that’s easy to understand and play, and easy for dealers and cashiers to execute. During Canadian Tire’s birthday week, customers could find a scratch card in-flyer and bring it to a Canadian Tire store to redeem it for a guaranteed prize – be it a $5 discount, a McCain Deep ’n Delicious cake, or 1 of 3 $5,000 grand prizes.
Year over year, results have been phenomenal and this mega-successful program continues to exceed expectations while driving incremental traffic and basket revenue. Last year, we drove over 600,000 Canadians into Canadian Tire store locations as part of Canadian Tire’s 89th birthday. Our proven key performance indicator methodology helped realize program ROI of 248%.