What We Do
We connect with consumers in the digital space. From strategy and insights to execution and real-time analytics, we make your presence online a destination. We know how to motivate consumers once they get there too. Whether it’s a purchase, a store visit or a referral, we can deliver the response you need.
Please Select One
Categories:
Capabilities:
Janes wants to be the go-to brand for consumers looking for healthy and easy meal solutions. To help achieve this, FUSE created a platform that connected mom digitally (where they get information) to the retail environment (where they gather meal solutions).
The interactive program was designed to support the Janes brand position, generate trial, drive sales, and encourage consumers to opt-in for future online communications.
To get there, FUSE leveraged a key insight: Moms like to be recognized as being in control – no matter how busy their day. We used this insight to encourage moms across Canada to "Do The Janes Day Jig" online.
Moms uploaded their photo and selected activities in a typical day. They would then see themselves animated as they danced through their busy day. To encourage participation, visitors had a chance to "WIN 1 of 3 Thank Goodness Getaway Packages!" Through the use of social media platforms and functionality, visitors could also spread the word through Tell-a-Friend, Facebook Connect and a Facebook fan page.
This promotion exceeded key metric expectations for traffic, participation and social sharing.