FUSE Names Bridget Westerholz as Managing Director
Toronto creative and advertising agency names Westerholz as leader to helm the agency into a new direction.
Toronto, ON – August 12, 2019 – FUSE is excited to announce Bridget Westerholz as the new Managing Director at FUSE. Her hiring is another step in development and evolution of the FUSE brand and it’s integrated offering.
As the former VP, Director of Client Services at DDB Vancouver, Westerholz has led and mentored teams to work on successful campaigns for PepsiCo (Tostitos and Crispy Minis), Emerald Health, and Rocky Mountaineer. Her leadership has been recognized in numerous award shows including the IPA effectiveness Awards, Cassies, Marketing Awards, Cannes, and Clios.
“We’re incredibly lucky to have Bridget on board.” says Stephen Brown, FUSE President. “We love the curiosity Bridget ignites in our team and her strong leadership skills will help propel this agency forward.”
“I am passionate about this industry and love being surrounded by smart colleagues and clients. This business is at its best when we use well-informed insights to feed powerful creative work. I am looking forward to helping to develop an agency culture that succeeds.” said Westerholz. “There’s an amazing foundation of talent, experience, and client trust here already, I can’t wait to see where we go from here.”
Her hire is step two in FUSE’s creative evolution; the addition of Steve Miller as VP, Executive Creative Director in March of this year marked the first step in this evolutionary change. Westerholz will support this mission and work closely with Steve and the rest of the FUSE team as they continue to build and drive this creative mandate.
“We want to bring the unexpected to our clients,” continues Brown. “Through these transitions in leadership, we look forward to creating work our team is proud of and that makes our clients excited to share.”
For more information, please contact Vanessa Francone, Marketing & PR Manager at FUSE, at firstname.lastname@example.org