FUSE named as Social Media & Experiential AOR for Las Vegas
Fuse has been appointed by R&R Partners to provide social media content and campaign work to help build the brand of the Las Vegas Convention and Visitors Authority (LVCVA).
August 20, 2019 – Toronto, ON – FUSE is proud to announce they are the Canadian social media and experiential AOR for the Las Vegas Convention and Visitors Authority (LVCVA). The scope of work includes social media content and campaign development to help build the Las Vegas brand here in Canada.
“Our experience in tourism, our extended work in social media content, and our success with live activations makes us the perfect fit to amplify the brand and get Canadians excited to visit Las Vegas,” said Stephen Brown, President of FUSE. “We are excited to work and promote Las Vegas as a world class tourist destination and continue to build our practice in hospitality tourism.”
FUSE was appointed by R&R Partners, a Las Vegas-based marketing and communications firm. With Canada being the No. 1 international visitation market for Las Vegas, R&R Partners was looking to work with a regional agency to help promote the destination to Canadian visitors.
“During our competitive review, FUSE stood out as an experienced agency with a demonstrated record of success and a wealth of regional knowledge,” said Rob Dondero, Executive Vice President at R&R Partners. “We look forward to working together to create impactful LVCVA campaigns for the Canadian audience.”
FUSE will also develop experiential events and activations to drive interest in Las Vegas amongst Canadians as a top tourist destination.
“We are looking to shape the perception of Las Vegas differently,” said Aleena Mazhar, VP of Experiential at Fuse. “Through strategic partnerships, sponsorships and activations, our goal is to show Canadians the range of authentic experiences available.”
FUSE has experience engaging Canadians through social media and experiential events through their work with Ricola, Canadian Tire, Burnbrae Farms, and CIBC, and is excited to be adding the Las Vegas Convention and Visitors Authority to their roster of clients.
For more information or if you have any questions, please contact Vanessa Francone, Marketing & PR Manager, at firstname.lastname@example.org
Based in Toronto, FUSE (fusemg.com) is an independent creative agency that believes when you fuse smarts + creativity, anything is possible. Across all three groups (Advertising, Experiential and Health) that belief creates, invents and permeates, and has laid the foundation for developing award-winning, results-driven work. With a proven track record as a valued partner to a roster of leading North American and global clients, FUSE works in true collaboration to build brands and ultimately, turn heads. For more, visit fusemg.com.
About R&R Partners
R&R Partners is a purpose-driven strategic marketing and communications firm that springs from our ability to see and understand the total competitive landscape in which our clients do business. This 360-perspective inspires a unique brand of creative audacity, which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the “What happens here, stays here” campaign for Las Vegas, which earned R&R a front-page profile in The New York Times. Advertising Age lists R&R Partners as among the top 200 largest agencies in the U.S. based on revenue and among the top 30 “Best Places to Work in Marketing & Media.” Our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City.