FUSE Marketing Group Names Steve Miller as ECD
Toronto agency names trusted steward to helm creative offering for next phase of business
Toronto, ON. After an extensive search, FUSE Marketing Group (www.fusemg.com) has hired Steve Miller as its new executive creative director, in tandem with the Toronto independent agency’s creative shift and recent growth.
As the former SVP, CD at OneMethod, Mr. Miller played a pivotal role in building the shop’s creative department from the ground up, and the agency as a whole over his 14-year tenure. There, he helped grow the agency from five to 55 staff, and developed award-winning integrated campaigns for clients including Nestlé, Johnson & Johnson and Nokia, to name a few.
“It was Steve’s creative talent, team building philosophy, mentorship style and his overall passion for brand building that made the decision an easy one for us,” explains Adam Bleau, managing director at FUSE.
“There’s an amazing energy here. It’s an energy I felt during the interview process and it hasn’t waned since,” adds Miller. “There’s a palpable willingness and want to grow, both creatively, and the brand as a whole, and that’s super exciting to be a part of.”
His hiring marks the start of the agency’s next phase as FUSE looks to grow its creative offering to become more integrated and lead newly expanded client mandates. Miller will work alongside The Township’s Karen Howe - who led Fuse’s creative team in the interim - as he transitions into the role and begins work on new key accounts.
“We recognize the changing world of communications and the importance of our creative product, as well as our brand. Steve’s arrival will stir change in our team, our culture, and our creative product, following an already exciting three-year period of growth,” continues Bleau. “We’ve accomplished much with Karen as part of our team and her impact will be felt for years to come as we move into this next phase - or better put, evolution - of the agency, not only starting a new chapter but rewriting its story.”
Based in Toronto, FUSE (fusemg.com) is an independent creative agency that believes when you fuse smarts + creativity, anything is possible. Across all three groups (Advertising, Experiential and Health) that belief creates, invents and permeates, and has laid the foundation for developing award-winning, results-driven work. With a proven track record as a valued partner to a roster of leading North American and global clients, FUSE works in true collaboration to build brands and ultimately, turn heads. For more, visit fusemg.com.
For more information, visuals, creative or to book an interview, please contact Susan Willemsen or Ruth Colapinto at The Siren Group Inc. Tel: (416) 461-5270.
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