FUSE Marketing Group Expands Content Strategy Team
Industry pioneer Anastasia Tubanos brings wealth of content creation expertise to agency
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) has been tasked more and more by its clients to understand content’s role throughout the purchase funnel. FUSE has realigned its agency to respond to this demand – adding deep competency in advanced social listening, intelligence and analytics all the way to the development of multifaceted storylines.
To lead the content advancement for clients and support FUSE’s new FUSE L!VE offering, FUSE has hired Anastasia “Nat” Tubanos, a journalist-turned-strategist with more than 11 years of experience in content strategy and creation for TV, magazine and the web. Formerly a lead digital strategist at FCB, Nat has crafted digital strategies for award-winning campaigns and worked for top brands including Mondelez's Ritz and Oreo, in financial services with BMO, and in retail with Designer Shoe Warehouse, contributing to the agency’s 2016 Digital Agency of the Year award. With a knack for storytelling, identifying emerging digital trends and building digital tribes around passion points, Ms. Tubanos has launched 10 video web series, two of which have been picked up by major TV networks in Canada and Greece. Most recently she was producer and co-host of Canada’s first live streaming talk-show, Nat&Marie, where she discussed trending news and co-interviewed personalities from the GM of reddit, to George Stroumboulopoulos, to YouTubers Flula Borg, Hannah Hart (My Drunk Kitchen), and Epic Meal Time, among others. She has spoken at events including Social Media Week and Foursquare Day, and emceed NextMedia's DigiFest as well as reddit's first ever Black Friday livestreaming extravaganza. Ms. Tubanos will lead the agency’s content strategy efforts working with FUSE’s clients to help them shift from interrupting with ads to interacting through content, in this exciting new world of brand journalism.
“We are adding the best of the best to FUSE,” said Laurie Dillon-Schalk, FUSE VP strategy & insights. “Nat not only has a journalistic background to help introduce greater publishing and editorial rigour but has worked on many of the top digital content driven campaigns in the market. She understands data’s role in shaping stories but more than that she has a vision for the future of branded content. Content is diversifying, and with Nat, FUSE is ahead of these changes.”
"I’m really excited to be joining a team that believes in the power of content and deeper engagement along the customer journey,” added Ms. Tubanos. “Clients don't have to choose between mass awareness campaigns on TV or deeper always-on content and experiences online; there is a time and place for both, depending on their goals. There is smart work happening at FUSE and I look forward to supporting a great roster of clients and helping them think and act like true content publishers,” she concluded.
"There is tremendous opportunity to work in this space,” explained Adam Bleau, VP & partner, FUSE Marketing Group. “Just producing content might have been good enough a few years ago but today we must know where the consumer is at any point in the funnel. This is driving brand need for layered, episodic and robust content. Many clients have tasked us to come up with greater engagement strategies.” Mr. Bleau continued, “This hire comes as another proof point of FUSE’s recent growth including Sury Kim, content strategist from Mirim, and our recently announced division of FUSE L!VE - an offering with our XM and digital content practices working in unison. Both mediums are substantially stronger together, and that is a key focus going forward.”
ABOUT FUSE MARKETING GROUP
FUSE Marketing Group (www.fusemg.com) is an independent agency of marketers and makers, fusing brands to their audiences through connected experiences. Passionate about delivering strategic, innovative and effective marketing solutions, FUSE leverages data and insights to drive its strategies and creative, always with the goal to deliver impact. It tells stories in all channels with an endless love of technology and innovation. With a proven track record as a valued partner to a roster of leading Canadian clients, FUSE works in a climate of true collaboration and creativity to drive sales, build brands and grow businesses. To learn more visit www.fusemg.com, www.facebook.com/FUSEmg and on Twitter @fusemg.
For more information or to arrange an interview with FUSE Marketing Group, please contact Susan Willemsen, Nicole Schram or Ruth Colapinto at The Siren Group Inc. Tel: (416) 461-5270. E-mail: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org. Visit www.thesirengroup.com and connect on Twitter @thesirengroup.