FUSE goes global with Worldwide Partners (WPI)
FUSE joins the Worldwide Partners (WPI) global network of independent agencies.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com), the Toronto-based, privately held integrated agency and its divisions, FUSE Health (www.fusehealth.ca) focused on healthcare marketing and communications and FUSE LIVE (www.fuselive.ca), the XM and live content practice, have collectively joined Worldwide Partners Inc. (WPI) (www.worldwidepartners.com) one of the largest and fastest growing networks of independent advertising and marketing communications agencies. FUSE is the only Toronto-based company in the history of the 80 year old international network -- comprised of more than 70 agencies located in 40+ countries, across five continents -- to partner with the prestigious association of high calibre agencies offering the potential for international creative collaboration.
“Since founding FUSE more than 15 years ago, we’ve always had a global vision in building our team and roster of clients,” says Stephen Brown, founding partner and president, FUSE. “We see joining WPI as an important step to allow us to effectively meet the growing demand from clients to produce work outside of Canada’s geographic borders, while leveraging our unique knowledge and understanding of the local industry to assist partner agencies in new markets.”
WPI is a global network of marketing services providers sharing an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration, working with a roster of intercontinental clients in the B2B, B2C, travel, tourism and healthcare sectors. In an increasingly fragmented industry where clients expect campaigns of universal scale with local expertise, FUSE’s partnership with WPI offers broad reach and the vast global influence of WPI partners with resources in any location.
As a member, FUSE will utilize WPI’s broad capabilities of helping independent agencies grow in scale by allowing peer-to-peer learning and invaluable knowledge-sharing. Initially drawn to the magnitude of the expertise of current associates, the company will leverage its affiliation to access a network of like-minded organizations to help fulfill its growth.
The ability to collaborate with innovative companies worldwide will permit FUSE to glean insights into other markets, thereby enabling the agency to deliver progressive solutions to clients on a global level.
“As a client-centric agency network, what makes us attractive to clients is that we’re comprised of innovative, progressive agencies across a full range of disciplines and industries that work well together,” explains WPI president & CEO John Harris. “We’re a collaborative, bottom-up network – our partner agencies own the network rather than us owning them. We provide the resources and global outreach to help our partners achieve greater profits and revenue while the agencies work together to build each other’s business and service clients locally, regionally and internationally.”
He adds, “It’s an efficient, international network built to succeed in today’s highly competitive and fragmented marketing environment. Each partner is hand-selected for its progressive and innovative approach. In short, we have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We’re very happy to have FUSE join us.”
About Worldwide Partners Inc.
Worldwide Partners, Inc. (WPI) is one of the world’s largest and fastest growing networks of independent advertising and marketing communications agencies, comprised of over 70 independent agencies located in more than 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Coca Cola, Heineken, Procter & Gamble, Las Vegas Tourism, and Microsoft gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies. For more information about Worldwide Partners visit www.worldwidepartners.com or contact John Harris, president and CEO at email@example.com.
The FUSE group of companies is an independent, integrated collective of specialized marketing agencies focused on delivering the highest standard of marketing, advertising and communications to clients. Founding agency, FUSE Marketing Group, (www.fusemg.com) is an integrated agency of marketers and makers, fusing brands to its audiences through connected experiences.
Passionate about delivering strategic, innovative and effective marketing solutions, FUSE leverages data and insights to drive its strategies and creative, always with the goal to deliver impact. FUSE Live (www.fuselive.ca), the XM and live content practice of FUSE, leverages these insights to drive its strategies and creative with the goal to deliver immersive brand experience, dynamic consumer engagements and social amplification. FUSE Health (www.fusehealth.ca), the healthcare marketing and communications branch, is an issues-driven agency which melds health science fundamentals with inspired strategic marketing. FUSE Health initiatives are focused on promoting a critical analysis of the path forward in particular therapeutic areas, and increasing the momentum of positive health behaviours amongst patients, physicians, and other key stakeholders. For more information visit www.fusemg.com, www.fuselive.ca, www.fusehealth.ca and on Twitter @fusemg, @fuselive.xm, and @fusehealth.
For more information or to book an interview with Stephen Brown at FUSE, please contact Susan Willemsen or Briana Le Goaix at The Siren Group Inc. Tel: (416) 461-5270. Email: firstname.lastname@example.org or email@example.com. Visit www.thesirengroup.com and connect on Twitter, Instagram and Facebook @thesirengroup.