Post-It Notes, Corn Flakes, Penicillin, Coca-Cola, and Microwaves. Do you know what they all have in common?
The wisdom of learning from failure is parallel to none, however most of us shy away from it - big time.
Industry insights guru Steven Alegrias adds audience & media intelligence expertise to boost agency’s content development
FUSE continues its evolution as a leading content agency with the strategic hire of Steven Alegrias as digital media director.
Diabetes Canada has selected Toronto’s FUSE Marketing Group as its activation agency, following a competitive pitch process.
Uber has been around for a while now, but taxi companies have had little response except protest. Finally, Beck has taken to the streets with a new campaign to change perceptions of the brand.
AOR partnership with professional lacrosse team will use digital, traditional and social to drive ticket sales
Toronto, ON. FUSE Marketing Group, together with Society, etc., the independent media buying and planning agency, have won an initial three year contract as agency of record from The Toronto Rock (www.torontorock.com) professional lacrosse club, in a recent competitive review.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) has been tasked more and more by its clients to understand content’s role throughout the purchase funnel. FUSE has realigned its agency to respond to this demand – adding deep competency in advanced social listening, intelligence and analytics all the way to the development of multifaceted storylines.
FUSE’s hyper-targeted, hyper-optimized digital strategy for driving fans to events earned gold in the CMA’s new Facebook Mobile Marketing Award category.
Snapchat is currently the world’s fastest growing social media app, boasting over 100 million daily users. On any given day, Snapchat can reach 41% of all 18-34 year-olds in the United States. This is great for brands wanting to connect with a millennial audience. We sat down with Snapchat experts to learn how influencers and experts are interacting on the app.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.
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