Maybe it's just me, but it seems that McDonald's is the topic of a lot of conversations these days. Seriously, I have started A LOT of discussions about the Golden Arches, and no, not just my usual polls on Quarter Pounders vs. Big Macs. These days it's the refreshed, more transparent McDonald's that has me talking.
We asked five FUSEites from five different departments five questions about the marketing world. Our third victim is Digital Dude. Here's what he had to say.
Over the weekend I had an epiphany: I am not a traditional shopper and I don’t even think I know how to shop traditionally anymore. This really got me thinking about how different my consumer process must be from when my mother was my age.
FUSE is sometimes the "other woman" at the client-agency table...or wife #2 depending on which culture you're from.
FUSE Marketing Group, the Toronto-based, privately held brand activation agency, that offers a full range of marketing, digital, social media, promotion, direct and experiential services - is delighted to announce three hires.
Just when you think you've seen it all in advertising, this happens. Ladies and gentlemen, the "Talking Window".
As I look down at my iPhone - connected to GPS and with a camera + voice recorder built-in, and then at all my social apps; Facebook, Twitter, Pinterest, etc...I realize that I have the ability to share my everything with the world.
It's Pride month in Toronto - a time for us to gaily celebrate the LGBT community. In honour of this wonderful celebration I thought it'd be fitting to briefly write about the history of "Gayvertising".
While indulging in my geeky ways I realized the gaming industry has been evolving online – and not just in regards to the phenomenal graphics and immersion to online play. Gaming marketers have evolved their strategies to connect and influence consumer behavior in today’s digital age – no longer are video games just a one-time purchase.
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