Stephen Brown has been in the marketing industry for years now. As a seasoned marketing veteran, he's learned a few things. Particularly, what he likes and what he doesn't like. Here's some insight on what grinds his gears.
Starbucks, known for being an innovator in digital & social media, is sending "junk mail?" See how Starbucks is using admail to drive customers to stores.
What's in a name? Intrigued by new marketing and product innovations, Stephen Brown analyzes the product name of a new cereal known as "Sexcereal".
Lots of "new" at FUSE this past year. And while "new" doesn't always represent good, in this case, Stephen Brown is very confident it does.
This year marks Stephen's 22nd year in marketing. Over the years, he's launched some amazing brands, worked with the best marketing minds, helped start up a roster of dynamic marketing agencies and watched the business transform from traditional to digital. What's next?
Maybe it's just me, but it seems that McDonald's is the topic of a lot of conversations these days. Seriously, I have started A LOT of discussions about the Golden Arches, and no, not just my usual polls on Quarter Pounders vs. Big Macs. These days it's the refreshed, more transparent McDonald's that has me talking.
We asked five FUSEites from five different departments five questions about the marketing world. Our third victim is Digital Dude. Here's what he had to say.
Over the weekend I had an epiphany: I am not a traditional shopper and I don’t even think I know how to shop traditionally anymore. This really got me thinking about how different my consumer process must be from when my mother was my age.
FUSE is sometimes the "other woman" at the client-agency table...or wife #2 depending on which culture you're from.
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