Toronto has hosted 41 nations, and as an official supplier and sponsor for the Games, we wanted to do our part and activate our sponsorship by hosting one nation… The Cayman Islands.
Everyone thinks about it, everyone does it, but not everyone does it well—social media, that is. Unfortunately, many brands are still behaving like teenagers, just figuring this stuff out.
Toronto will welcome 41 nations from the Pan Americas and we wanted to do our part. FUSE welcomes the Cayman Islands!
Self-advertising is comparable to setting up an OkCupid profile. You want people to choose you. Better yet, you want the right people to choose you. You want to be the next hot thing everyone can’t get enough of. So, the best way to brand yourself is to know yourself and what you want. You wouldn’t date someone who’s having an identity crisis, would you? Okay, maybe you would, but that’s not the point.
Hockey is covered 24/7/365 in Canada. Entire TV networks are dedicated to the game, and ground-breaking hockey news is The News. Social media enables everyone – players, coaches, pundits and fans alike – to share and comment on the stories coming out of today’s game.
If you’re like me, there is probably a plethora of things you’d rather do than get up in front of a room full of people and speak. No, I’m not talking about a dramatic plethora; I would not prefer to go swimming with sharks, or stick a metal fork in an electrical socket. But I’d certainly rather spend an afternoon doing timesheets than stand up and present – no matter what the topic, or who is in the crowd. Last week I got some sense slapped into me.
As marketers, we know about the importance of understanding our customers and delivering on their needs. We hear a lot of companies throwing around the term “customer-centric” these days, but do we understand our customers as much as we think?
Four days in Manhattan on business… a would-be dream of mine when I was in my 20’s, and surprisingly still exciting in my forties.
Have you ever received an e-mail from a company you subscribe to and thought to yourself: “Do they even know who I am?”
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