Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.
The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) -- the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content – is living its mission to Do Epic! by promoting two key leaders in its executive team.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) has partnered with longstanding client, CIBC to develop and host a Facebook LIVE session (https://www.facebook.com/CIBC) on May 31, 2016 at 7 pm ET from Toronto’s MaRS Discovery District.
Virtual Reality, the most talked about, presented and experienced theme at this year’s SXSW. It’s been in the news and in blogs for several years, but hasn't really hit home as anything but a fun novelty or gaming experience. Combine that with recent announcements from Facebook that they are integrating VR into their platform and the success of YouTube 360, it appears that VR is finally coming mainstream.
Creative technologists partner with artist Sophi Kravitz for leading conference celebrating design and creative tech innovation
Toronto, ON – FUSE Marketing Group Inc. has partnered with Colorfield a digital design and development company. Together they’ll create an interactive digital installation, named 288 (#288Project), to debut at the upcoming FITC Toronto 2016.
The FUSE team has immersed itself in SXSW – the ultimate convergence of leading-edge technologies and digital innovation. So you can expect that everywhere you turn there’s a chance to take a deeper dive and gain further insights into a range of industries. Lane Buie, Vice-President, Digital, was eager to take a closer look at livestreaming a year after its launch. Some great insights on where it’s working… and who’s winning the share-of-stream battle.
Toronto, ON. FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards CIBC Aventura cardholders with prizes to enhance their travel experience while travelling through Toronto Pearson airport during the busy March Break period.
Tickets sales generate significant revenue and also directly impact concessions, sponsorship, merchandise and parking revenues. This is the subject of the panel I participated on at the 2016 Sport Events Congress in Ottawa.
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