FUSE expands role from US social media AOR to Canadian AOR for flavourful American hot sauce cult brand
Toronto, ON. FUSE Marketing Group Inc. -- the Toronto-based, privately held integrated agency is responsible for shaping the right narrative for its client, celebrated US-based Cholula Hot Sauce. The agency, leveraging its past success as social AOR on the US business has now been named integrated agency AOR for Canada.
Industry insights guru Steven Alegrias adds audience & media intelligence expertise to boost agency’s content development
FUSE continues its evolution as a leading content agency with the strategic hire of Steven Alegrias as digital media director.
The Toronto shop has been named activation agency for the recently rebranded organization.
Diabetes Canada has selected Toronto’s FUSE Marketing Group as its activation agency, following a competitive pitch process.
AOR partnership with professional lacrosse team will use digital, traditional and social to drive ticket sales
Toronto, ON. FUSE Marketing Group, together with Society, etc., the independent media buying and planning agency, have won an initial three year contract as agency of record from The Toronto Rock (www.torontorock.com) professional lacrosse club, in a recent competitive review.
Industry pioneer Anastasia Tubanos brings wealth of content creation expertise to agency
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) has been tasked more and more by its clients to understand content’s role throughout the purchase funnel. FUSE has realigned its agency to respond to this demand – adding deep competency in advanced social listening, intelligence and analytics all the way to the development of multifaceted storylines.
Canadian athletes aren’t the only ones who won gold when the Pan Am Games came to Toronto in 2015.
FUSE’s hyper-targeted, hyper-optimized digital strategy for driving fans to events earned gold in the CMA’s new Facebook Mobile Marketing Award category.
Tongue-in-cheek campaign gets handy with community tool-sharing based service
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.
Agency’s growth of brand, reputation, bold digital offerings and XM innovations spark change
Toronto, ON. FUSE Marketing Group (www.fusemg.com) -- the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content – is living its mission to Do Epic! by promoting two key leaders in its executive team.
Broadcast from CIBC Live Labs for CIBC Hello Home™ app launch with TV host Scott McGillivray
Toronto, ON. FUSE Marketing Group (www.fusemg.com) has partnered with longstanding client, CIBC to develop and host a Facebook LIVE session (https://www.facebook.com/CIBC) on May 31, 2016 at 7 pm ET from Toronto’s MaRS Discovery District.
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