Everyone thinks about it, everyone does it, but not everyone does it well—social media, that is. Unfortunately, many brands are still behaving like teenagers, just figuring this stuff out.
Self-advertising is comparable to setting up an OkCupid profile. You want people to choose you. Better yet, you want the right people to choose you. You want to be the next hot thing everyone can’t get enough of. So, the best way to brand yourself is to know yourself and what you want. You wouldn’t date someone who’s having an identity crisis, would you? Okay, maybe you would, but that’s not the point.
If you’re like me, there is probably a plethora of things you’d rather do than get up in front of a room full of people and speak. No, I’m not talking about a dramatic plethora; I would not prefer to go swimming with sharks, or stick a metal fork in an electrical socket. But I’d certainly rather spend an afternoon doing timesheets than stand up and present – no matter what the topic, or who is in the crowd. Last week I got some sense slapped into me.
As marketers, we know about the importance of understanding our customers and delivering on their needs. We hear a lot of companies throwing around the term “customer-centric” these days, but do we understand our customers as much as we think?
Four days in Manhattan on business… a would-be dream of mine when I was in my 20’s, and surprisingly still exciting in my forties.
Checking my phone every five minutes. Scanning Facebook nervously for new messages. Careening wildly between pure elation and utter dejection. Wondering if maybe we should just break up already, and forget the whole %@*&ing thing. Sound like love?
How do you make Math and Science both fun and engaging for Grade 7 students? - An age group that may think otherwise and who are potentially more interested in their PS4’s than in their homework.
The biggest problem in retail…is that it hasn’t really changed, but that consumers have. Yes we’ve covered this topic in our previous blog posts this week, but retail technology is a pretty hot topic at SXSW this year.
Coming from a very design oriented business, we’re kind of entertained by how designers are the new IT kids of tech… they’ve always been the IT kids for us. Hipsters unite!
Today’s Blog is all about DESIGN… more than pretty pictures these days.
By: Stephen Brown and Lane Buie
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