The FUSE team has immersed itself in SXSW – the ultimate convergence of leading-edge technologies and digital innovation. So you can expect that everywhere you turn there’s a chance to take a deeper dive and gain further insights into a range of industries. Lane Buie, Vice-President, Digital, was eager to take a closer look at livestreaming a year after its launch. Some great insights on where it’s working… and who’s winning the share-of-stream battle.
Tickets sales generate significant revenue and also directly impact concessions, sponsorship, merchandise and parking revenues. This is the subject of the panel I participated on at the 2016 Sport Events Congress in Ottawa.
2016 is well underway and for us here at FUSE, we're always on the lookout for the latest trends to help our clients get more from our industry. I sat down with FUSE experts to find out what marketers should expect. Here's what they had to say.
FUSE has partnered with musician & author Dave Bidini, and documentary film director Mike Downie to create Slapshot Diaries - Live Event!
“Can I have a moment of your time?” The dreaded words that make everyone walking down the city street cringe.
Everyone thinks about it, everyone does it, but not everyone does it well—social media, that is. Unfortunately, many brands are still behaving like teenagers, just figuring this stuff out.
Self-advertising is comparable to setting up an OkCupid profile. You want people to choose you. Better yet, you want the right people to choose you. You want to be the next hot thing everyone can’t get enough of. So, the best way to brand yourself is to know yourself and what you want. You wouldn’t date someone who’s having an identity crisis, would you? Okay, maybe you would, but that’s not the point.
If you’re like me, there is probably a plethora of things you’d rather do than get up in front of a room full of people and speak. No, I’m not talking about a dramatic plethora; I would not prefer to go swimming with sharks, or stick a metal fork in an electrical socket. But I’d certainly rather spend an afternoon doing timesheets than stand up and present – no matter what the topic, or who is in the crowd. Last week I got some sense slapped into me.
As marketers, we know about the importance of understanding our customers and delivering on their needs. We hear a lot of companies throwing around the term “customer-centric” these days, but do we understand our customers as much as we think?
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