It's Pride month in Toronto - a time for us to gaily celebrate the LGBT community. In honour of this wonderful celebration I thought it'd be fitting to briefly write about the history of "Gayvertising".
While indulging in my geeky ways I realized the gaming industry has been evolving online – and not just in regards to the phenomenal graphics and immersion to online play. Gaming marketers have evolved their strategies to connect and influence consumer behavior in today’s digital age – no longer are video games just a one-time purchase.
There’s no doubt that comic book aficionados will line up hours in advance to watch the (bearded) Man of Steel premiere this evening. Gillette wasted no time in asking the question we all want the answer to: how does a man impervious to sharp objects shave his beard?
After I turn off iPhone’s infamous Marimba alarm clock at 6AM I find myself on Instagram, Facebook, Linkedin, and… ah heck, I’m on the Internet for a good while before I get out of bed.
Sometimes it seems video game commercials are the most compelling thing on television (or online for that matter). A well-crafted trailer can be so enticing, you can’t wait to shell out 60+ bucks, bring that game home, and dive into another reality – if you’re a gamer that is.
The last time I had cable was in my college dorm room because they forgot to disconnect it after our 1 month free trial, and the last time I paid for it was with my daily chores at home while I was still in high school. For a device that revolutionized entertainment and mass media, you might ask how I could possibly live without it?
In its ongoing evolution Facebook announced its latest change today, the redesign of the user Newsfeed.
It’s not the salivating dessert shots or daunting DIY crafts that creep me out - it’s the fact that I just don’t belong.
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