Starbucks, known for being an innovator in digital & social media, is sending "junk mail?" See how Starbucks is using admail to drive customers to stores.
What's in a name? Intrigued by new marketing and product innovations, Stephen Brown analyzes the product name of a new cereal known as "Sexcereal".
Lots of "new" at FUSE this past year. And while "new" doesn't always represent good, in this case, Stephen Brown is very confident it does.
Maybe it's just me, but it seems that McDonald's is the topic of a lot of conversations these days. Seriously, I have started A LOT of discussions about the Golden Arches, and no, not just my usual polls on Quarter Pounders vs. Big Macs. These days it's the refreshed, more transparent McDonald's that has me talking.
We asked five FUSEites from five different departments five questions about the marketing world. Our third victim is Digital Dude. Here's what he had to say.
Over the weekend I had an epiphany: I am not a traditional shopper and I don’t even think I know how to shop traditionally anymore. This really got me thinking about how different my consumer process must be from when my mother was my age.
FUSE is sometimes the "other woman" at the client-agency table...or wife #2 depending on which culture you're from.
Just when you think you've seen it all in advertising, this happens. Ladies and gentlemen, the "Talking Window".
As I look down at my iPhone - connected to GPS and with a camera + voice recorder built-in, and then at all my social apps; Facebook, Twitter, Pinterest, etc...I realize that I have the ability to share my everything with the world.
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