Over the weekend I had an epiphany: I am not a traditional shopper and I don’t even think I know how to shop traditionally anymore. This really got me thinking about how different my consumer process must be from when my mother was my age.
FUSE is sometimes the "other woman" at the client-agency table...or wife #2 depending on which culture you're from.
Just when you think you've seen it all in advertising, this happens. Ladies and gentlemen, the "Talking Window".
As I look down at my iPhone - connected to GPS and with a camera + voice recorder built-in, and then at all my social apps; Facebook, Twitter, Pinterest, etc...I realize that I have the ability to share my everything with the world.
It's Pride month in Toronto - a time for us to gaily celebrate the LGBT community. In honour of this wonderful celebration I thought it'd be fitting to briefly write about the history of "Gayvertising".
While indulging in my geeky ways I realized the gaming industry has been evolving online – and not just in regards to the phenomenal graphics and immersion to online play. Gaming marketers have evolved their strategies to connect and influence consumer behavior in today’s digital age – no longer are video games just a one-time purchase.
There’s no doubt that comic book aficionados will line up hours in advance to watch the (bearded) Man of Steel premiere this evening. Gillette wasted no time in asking the question we all want the answer to: how does a man impervious to sharp objects shave his beard?
After I turn off iPhone’s infamous Marimba alarm clock at 6AM I find myself on Instagram, Facebook, Linkedin, and… ah heck, I’m on the Internet for a good while before I get out of bed.
Sometimes it seems video game commercials are the most compelling thing on television (or online for that matter). A well-crafted trailer can be so enticing, you can’t wait to shell out 60+ bucks, bring that game home, and dive into another reality – if you’re a gamer that is.
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