FUSE’s Director of Content Strategy, Anastasia "Nat" Tubanos, takes a deeper look at #DeleteFacebook to help you understand what it might mean for your brand.
Day 3 at #SXSW: Our head of strategy, Laurie Dillon-Schalk, highlights why marketers are making the shift from Authentic to Empathy.
Building on our first SXSW post about 2018 being the beginning of the end of mobile, we are diving into how our digital ecosystem is becoming screenless. That’s right, no screens – finally a generation with some decent posture.
Greetings from the FUSE team attending this year’s South By South West (SXSW) in Austin. Laurie Dillon-Schalk, Nicole Gallucci, Adam Bleau, Aleena Mazhar and Stephen Brown are conquering the massive amounts of digital and trend sessions and look forward to reporting all our learnings. For these blog posts, we’ll just give you just the highlights… but we’d be happy to walk you through our consolidated findings upon our return (if you’re nice to us). This year feels bigger than others from a massive shift perspective (versus the cool buzz factor)… get ready for the ride.
Snapchat is currently the world’s fastest growing social media app, boasting over 100 million daily users. On any given day, Snapchat can reach 41% of all 18-34 year-olds in the United States. This is great for brands wanting to connect with a millennial audience. We sat down with Snapchat experts to learn how influencers and experts are interacting on the app.
The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) -- the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content – is living its mission to Do Epic! by promoting two key leaders in its executive team.
Virtual Reality, the most talked about, presented and experienced theme at this year’s SXSW. It’s been in the news and in blogs for several years, but hasn't really hit home as anything but a fun novelty or gaming experience. Combine that with recent announcements from Facebook that they are integrating VR into their platform and the success of YouTube 360, it appears that VR is finally coming mainstream.
The FUSE team has immersed itself in SXSW – the ultimate convergence of leading-edge technologies and digital innovation. So you can expect that everywhere you turn there’s a chance to take a deeper dive and gain further insights into a range of industries. Lane Buie, Vice-President, Digital, was eager to take a closer look at livestreaming a year after its launch. Some great insights on where it’s working… and who’s winning the share-of-stream battle.
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