Snapchat is currently the world’s fastest growing social media app, boasting over 100 million daily users. On any given day, Snapchat can reach 41% of all 18-34 year-olds in the United States. This is great for brands wanting to connect with a millennial audience. We sat down with Snapchat experts to learn how influencers and experts are interacting on the app.
The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) -- the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content – is living its mission to Do Epic! by promoting two key leaders in its executive team.
Virtual Reality, the most talked about, presented and experienced theme at this year’s SXSW. It’s been in the news and in blogs for several years, but hasn't really hit home as anything but a fun novelty or gaming experience. Combine that with recent announcements from Facebook that they are integrating VR into their platform and the success of YouTube 360, it appears that VR is finally coming mainstream.
The FUSE team has immersed itself in SXSW – the ultimate convergence of leading-edge technologies and digital innovation. So you can expect that everywhere you turn there’s a chance to take a deeper dive and gain further insights into a range of industries. Lane Buie, Vice-President, Digital, was eager to take a closer look at livestreaming a year after its launch. Some great insights on where it’s working… and who’s winning the share-of-stream battle.
Tickets sales generate significant revenue and also directly impact concessions, sponsorship, merchandise and parking revenues. This is the subject of the panel I participated on at the 2016 Sport Events Congress in Ottawa.
2016 is well underway and for us here at FUSE, we're always on the lookout for the latest trends to help our clients get more from our industry. I sat down with FUSE experts to find out what marketers should expect. Here's what they had to say.
FUSE has partnered with musician & author Dave Bidini, and documentary film director Mike Downie to create Slapshot Diaries - Live Event!
“Can I have a moment of your time?” The dreaded words that make everyone walking down the city street cringe.
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