The Little Window That Could
No you're not going crazy. That window's just talking to you.
Just when you think you've seen it all in advertising, this happens. Ladies and gentlemen, the "Talking Window".
*SFX* Variation of happy, sad, angry, surprised, gasps.
After a long day, you hop on the GO and are ready to get the heck home. In a matter of minutes you’re resting your head against the window, about to fall asleep. You hear a voice inside your head, but this time it isn’t a dream. It’s a voice telling you should check out the newest gadget on the market. You have no idea where it’s coming from and when you move your head away from the window you can’t hear anything.
Yes. Your window was talking to you. Only you.
How this works you ask?
It’s called bone conduction. I’ll let Justin Bachman explain: “The bones in your skull transmit frequencies to the brain, which are assembled into sounds you can hear. If you put your head against a vibrating window, the glass is able to send a sound into your head”. The geniuses behind it all: Sky Deutschland and BBDO Germany.
Tech terms aside, the bottom line here is that when new-age technology is paired with advertising the result is no longer “eBlast”, it’s “talking windows”. It’s like having Tim Cook whisper into your ear reasons why you should buy an iPhone, because you clearly aren’t paying attention to the Apple posters on the train. Consumers may be curious (some even excited) about such tech advances, but the problem lies with those who are utterly annoyed.
To each their own, but instead of looking at this new technology as a nuisance, why not see it as part of the future? If it’s not used for advertising it can be used for other things such as public transit updates, weather, or music. Would that change everything?
It's uncertain whether or not Germany will roll out this new techology across their train network, but chances are one day they will. Once that happens, we'll eventually see it headed our way. Some find it intimate, others intrusive. How would it make you feel?
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As I look down at my iPhone - connected to GPS and with a camera + voice recorder built-in, and then at all my social apps; Facebook, Twitter, Pinterest, etc...I realize that I have the ability to share my everything with the world.
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