The Mystery Solved Tonight
There’s no doubt that comic book aficionados will line up hours in advance to watch the (bearded) Man of Steel premiere this evening. Gillette wasted no time in asking the question we all want the answer to: how does a man impervious to sharp objects shave his beard?
My co-worker Amanda, a passion-ette to video games and comic books, explained it to me – “before our time he simply used his heat vision and a mirror to get the job done”. So, a few years (and remakes) later, he’s back with a new set of stubble and is ready to perform this feat again. But how? He can’t possibly think the mirror trick will work on all his grown-up fans.
Gillette’s simple use of online and social media generated buzz that will likely see an increase in its sales. Not only that, but movie sales may also increase because the hype has got other, less-enthused comic fans wondering: “How the hell does he shave?”
Coining the term #HowDoesHeShave on Twitter and getting people to fabricate silly answers instantly makes everyone curious. The rest is history. I’m sure many are wondering if the mystery lies with the Gillette razor. Amanda brought up a good point – it could be that Superman uses the M3 Power Men’s Razor, which is coloured green, implying there is gentle touch of Kryptonite enlaced in it, making it possible for the blade to work OR the blade could be so soft that it would allow for an easy and painless shave. If this were the case, that would be the most in-your-face product placement to date!
Whether it be Kevin Smith’s logic of Superman using a blade fashioned from a piece of his rocket or Bill Nye’s explanation of a course material that grinds rather than cuts Kryptonian-grade facial hair, I’m gonna go with Ron Burgundy on this and say that the only way Superman shaves is: “Carefully”.
Find out more at on Youtube
JOIN THE CONVERSATION!
SHARE YOUR THOUGHTS BELOW OR FIND OUT HOW FUSE CAN HELP!
Though not as widely appreciated as their feature length productions, many A-list Hollywood directors have produced a slew of commercial TV spots. Wes Anderson is one of them. The kitschy mastermind behind films like The Royal Tenenbaums and Fantastic Mr. Fox has an impressive ad portfolio.