FUSE Welcomes Nicole Gallucci as Head of XM
Creativity, Marketing Passion, Home Cooking and Hugs.
While those four descriptors might not seem like they work together, they do when you hear who started today as FUSE’s new Senior Vice President.
We are incredibly excited to welcome Nicole Gallucci to the FUSE Family to head our Experiential Marketing practice. Nicole is an industry leader in the experiential space and author of Adversperience – A book speaking to the convergence of advertising and experiential marketing.
We have been advancing FUSE’s experiential business throughout the past years, after widespread success and acclaim for CIBC at the GTAA and PANAMANIA. Now, with Nicole at the helm of our XM business, FUSE will lead the way in creating engaging and memorable strategies for our clients. Nicole’s mandate will be to build upon our existing infrastructure and client base with a more strategic approach and robust service offering that reinforces our commitment to our clients.
FUSE’s strengths within digital, social, CRM and data merge perfectly with smart, strategic experiences such as XM, stunts and more, hence our need to build up a strong XM bench strength. We know the power of XM… how it can rally and engage consumers with the brands they love. But it’s way more than a tactic, it has to start with a strategy that aligns a business need with a consumer insight. Bringing this strategy to life is not easy, especially when true success means our approach also has to take flight in the social media sphere. Nicole offers the passion and creativity to bolster what we’ve started… our goal is clear: Building incredible connected experiences for great brands.
Now About The Home Cooking and Hugs:
Let’s face it… we all spend too much time at work, too much time thinking about work, too much time dreaming about work. Work can only be awesome and fully rewarding when you can also laugh, smile and enjoy the great people you surround yourself with. When you meet Nicole, her marketing brain and passion is obvious… but what you really gravitate to is her personality. She’s energized, fun and engaging. And like any proud Italian mom, she forces more food on you than my nutritionist or trainer would accept, and does it while hugging you excessively (my WASPy-ways are coming around to this).
It’s an absolute treat and honour to welcome Nicole to the FUSE team. Take note of what’s about to come.
Combined with the recent hire of Nicole Gallucci as champion of our experiential division, we’re pleased to welcome these new talents to our family and recognize the hard work and invaluable talent of two of our very own!