FUSE / Society, etc. score AOR with Toronto Rock
AOR partnership with professional lacrosse team will use digital, traditional and social to drive ticket sales
Toronto, ON. FUSE Marketing Group, together with Society, etc., the independent media buying and planning agency, have won an initial three year contract as agency of record from The Toronto Rock (www.torontorock.com) professional lacrosse club, in a recent competitive review.
The two agencies will employ the best of traditional and digital advertising with content marketing in a program designed to drive ticket sales for the upcoming season. The scope of work includes strategic planning, media planning, creative development, campaign management, reporting and optimization across channels including radio, print, digital, search and social media.
“We are extremely excited to work with FUSE Marketing and Society, etc. this season,” said Terri Giberson, director of business operations, Toronto Rock. “They have assembled a
talented group of individuals working together with our team to achieve our goals of exposing more people to the Rock brand and increasing our ticket-buying fan base.”
FUSE and Society, etc.’s combined proven track record in developing digital and content pro-grams that deliver true marketing returns include their Pan Am Games, CMA Facebook Gold-winning campaign, and work for both the BC Lions and International Golfing Federation.
“We showed the Toronto Rock a strategic marketing plan rooted in data,” added Garo
Keresteci, founding partner, FUSE Marketing Group Inc. “Our approach demonstrated how we would support the needs of the brand while also filling seats, through our proven model using targeted social content. The Rock is a great fit for our client roster and we couldn’t be more thrilled,” he concluded.
“This is an important and exciting win for us,” added Stephen Brown, president, FUSE Market-ing Group Inc. “Working with our partner Society, etc., we have refined our digital and content programs so as to truly demonstrate quantifiable marketing returns, and The Rock is a highly regarded sports marketing brand that we look forward to working with to deliver results. It’s a win-win partnership.”
About The Toronto Rock
The Toronto Rock are a member of the nine-team National Lacrosse League and have won six NLL Championships. Those six championships tie the Rock for the most championships in league history and the franchise has accomplished that feat in just 18 seasons. The team plays their home games at Air Canada Centre in front of an average of 10,000 fans per game from January to May. The Toronto Rock Athletic Centre in Oakville is the hub of Toronto Rock busi-ness operations and is also the practice and training facility for the club. Season tickets are currently available for the 2017 Toronto Rock season. To learn more about Toronto Rock tick-ets, visit www.torontorock.com or call 416-596-3075 to speak with a ticket representative.
About Society, etc.
Society, etc. is a media strategy and buying agency founded in 2013 by Canadian digital mar-keting pioneer Mike Sharma, with a focus on marketing & media Return on Investment (ROI) and Return on Effort (ROE). The team of digitally- and analytically-minded marketing special-ists leverages media innovations, marketing technologies and proprietary methodologies for attribution and performance to consistently deliver breakthrough results in owned & paid me-dia. For more information on Society, etc., visit www.societyetc.com.
About FUSE Marketing Group
FUSE Marketing Group (www.fusemg.com) is an independent agency of marketers and makers, fusing brands to their audiences through connected experiences. Passionate about delivering strategic, innovative and effective marketing solutions, FUSE leverages data and insights to drive its strategies and creative, always with the goal to deliver impact. It tells stories in all channels with an endless love of technology and innovation. With a proven track record as a valued partner to a roster of leading Canadian clients, FUSE works in a climate of true collabo-ration and creativity to drive sales, build brands and grow businesses. To learn more visit www.fusemg.com, www.facebook.com/FUSEmg and on Twitter @fusemg.
For more information or to book an interview with FUSE Marketing Group, please contact Susan Willemsen, Jackie Tambosso or Ruth Colapinto at The Siren Group Inc. Tel: (416) 461-5270. E-mail: firstname.lastname@example.org, email@example.com or firstname.lastname@example.org. Visit www.thesirengroup.com and connect on Twitter @thesirengroup. For more information or to book an interview with Society, etc. please contact Mike Sharma. Tel: (647) 269-3474 or E-mail: email@example.com.
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