Daily Learnings from SXSW - Day Four
#SXSW Day Four
The biggest problem in retail…is that it hasn’t really changed, but that consumers have. Yes we’ve covered this topic in our previous blog posts this week, but retail technology is a pretty hot topic at SXSW this year.
Reducing Friction With Retail Technology
Healy Cypher from Ebay hosted a panel with leaders from Target, #SXSW and Levis Strauss, and as organizations they were committed to using technology to break down friction at their retail stores and convert the sale. They’re thinking about the in-store session as they would an online session.
Some interesting stats about how consumers are behaving in-store…
50% of consumers today believe that they are better informed than store associates. Share This
65% of consumers that can’t find their size won’t ask. Share This
70% will just abandon their purchase if the line up to cash out is longer than 7 minutes. Share This
Ushering in the future of Retail
The team at Rebecca Minkoff has ushered in the future of retail in their highly digitized concept store in NYC. The concept store, created in collaboration with eBay, is a techie’s dream come true: Nearly everything is digitized in some way or another, creating a new and improved shopping experience. Users can navigate the touchscreen interface to receive product recommendations and send items directly to their dressing rooms, reducing the need to hunt for a particular item. If something doesn’t fit correctly, or a different item is needed, customers can “ping” the sales associates for assistance, and RFID technology allows staff to see exactly what the store has in stock, so there’s no need to run back and forth between the sales floor and the stockroom.
An important consideration when designing these retail experiences, we must ensure the technology is approachable. Helpful tips…keep the experience SIMPLE and easy to use, and add that human touch whenever possible.