FUSE expands role from US social media AOR to Canadian AOR for flavourful American hot sauce cult brand
Toronto, ON. FUSE Marketing Group Inc. -- the Toronto-based, privately held integrated agency is responsible for shaping the right narrative for its client, celebrated US-based Cholula Hot Sauce. The agency, leveraging its past success as social AOR on the US business has now been named integrated agency AOR for Canada.
Post-It Notes, Corn Flakes, Penicillin, Coca-Cola, and Microwaves. Do you know what they all have in common?
The wisdom of learning from failure is parallel to none, however most of us shy away from it - big time.
Industry insights guru Steven Alegrias adds audience & media intelligence expertise to boost agency’s content development
FUSE continues its evolution as a leading content agency with the strategic hire of Steven Alegrias as digital media director.
Diabetes Canada has selected Toronto’s FUSE Marketing Group as its activation agency, following a competitive pitch process.
Uber has been around for a while now, but taxi companies have had little response except protest. Finally, Beck has taken to the streets with a new campaign to change perceptions of the brand.
AOR partnership with professional lacrosse team will use digital, traditional and social to drive ticket sales
Toronto, ON. FUSE Marketing Group, together with Society, etc., the independent media buying and planning agency, have won an initial three year contract as agency of record from The Toronto Rock (www.torontorock.com) professional lacrosse club, in a recent competitive review.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) has been tasked more and more by its clients to understand content’s role throughout the purchase funnel. FUSE has realigned its agency to respond to this demand – adding deep competency in advanced social listening, intelligence and analytics all the way to the development of multifaceted storylines.
FUSE’s hyper-targeted, hyper-optimized digital strategy for driving fans to events earned gold in the CMA’s new Facebook Mobile Marketing Award category.
Responding to demand in content and live experiences, initiative propels agency’s XM and social offerings to new level
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) is pleased to launch FUSE L!VE, the next step in a strategic evolution in the agency’s XM and digital content practices. Live content is wholly dependent on a brand’s ability to master the creation of live experiences. Done right, live experiences can produce powerful moments that build brands. FUSE has seen a sizable uptick in the demand for this new kind of content fusion.
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