SXSW opened up to host a large track of cannabis sessions, meetups and panels this year. FUSE has been helping a number of cannabis organizations now that Canada is staring down legalization this August. So with great interest, we attended many of this year’s SXSW sessions. Here is a quick summary encompassing a number of sessions. If you’d like to learn about other cannabis tracks we attended, drop us a line at email@example.com or @fusemg.
Day 3 at #SXSW: Our head of strategy, Laurie Dillon-Schalk, highlights why marketers are making the shift from Authentic to Empathy.
Building on our first SXSW post about 2018 being the beginning of the end of mobile, we are diving into how our digital ecosystem is becoming screenless. That’s right, no screens – finally a generation with some decent posture.
Greetings from the FUSE team attending this year’s South By South West (SXSW) in Austin. Laurie Dillon-Schalk, Nicole Gallucci, Adam Bleau, Aleena Mazhar and Stephen Brown are conquering the massive amounts of digital and trend sessions and look forward to reporting all our learnings. For these blog posts, we’ll just give you just the highlights… but we’d be happy to walk you through our consolidated findings upon our return (if you’re nice to us). This year feels bigger than others from a massive shift perspective (versus the cool buzz factor)… get ready for the ride.
We are proud and honoured to to announce our newest campaign for Children's Miracle Network Champions, presented by Walmart Canada. The program celebrates children and their remarkable stories of care from hospitals across Canada in order to raise funds locally so they can continue their essential work.
Exactly fifteen years ago, on a cold January day just like today, fifteen of us arrived at a temporary office to start a new marketing agency. It was January 16, 2003.
What a year! Wishing you all a happy holiday season full of family, friends, and good cheer. And cookies. Lots and lots of cookies.
FUSE expands role from US social media AOR to Canadian AOR for flavourful American hot sauce cult brand
Toronto, ON. FUSE Marketing Group Inc. -- the Toronto-based, privately held integrated agency is responsible for shaping the right narrative for its client, celebrated US-based Cholula Hot Sauce. The agency, leveraging its past success as social AOR on the US business has now been named integrated agency AOR for Canada.
Post-It Notes, Corn Flakes, Penicillin, Coca-Cola, and Microwaves. Do you know what they all have in common?
The wisdom of learning from failure is parallel to none, however most of us shy away from it - big time.
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