AOR partnership with professional lacrosse team will use digital, traditional and social to drive ticket sales
Toronto, ON. FUSE Marketing Group, together with Society, etc., the independent media buying and planning agency, have won an initial three year contract as agency of record from The Toronto Rock (www.torontorock.com) professional lacrosse club, in a recent competitive review.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) has been tasked more and more by its clients to understand content’s role throughout the purchase funnel. FUSE has realigned its agency to respond to this demand – adding deep competency in advanced social listening, intelligence and analytics all the way to the development of multifaceted storylines.
FUSE’s hyper-targeted, hyper-optimized digital strategy for driving fans to events earned gold in the CMA’s new Facebook Mobile Marketing Award category.
Responding to demand in content and live experiences, initiative propels agency’s XM and social offerings to new level
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) is pleased to launch FUSE L!VE, the next step in a strategic evolution in the agency’s XM and digital content practices. Live content is wholly dependent on a brand’s ability to master the creation of live experiences. Done right, live experiences can produce powerful moments that build brands. FUSE has seen a sizable uptick in the demand for this new kind of content fusion.
Snapchat is currently the world’s fastest growing social media app, boasting over 100 million daily users. On any given day, Snapchat can reach 41% of all 18-34 year-olds in the United States. This is great for brands wanting to connect with a millennial audience. We sat down with Snapchat experts to learn how influencers and experts are interacting on the app.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.
The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) -- the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content – is living its mission to Do Epic! by promoting two key leaders in its executive team.
Toronto, ON. FUSE Marketing Group (www.fusemg.com) has partnered with longstanding client, CIBC to develop and host a Facebook LIVE session (https://www.facebook.com/CIBC) on May 31, 2016 at 7 pm ET from Toronto’s MaRS Discovery District.
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