The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Ask any tradesperson if Canadian Tire provides professional-grade tools and their answer would be “No.” To change that answer to “Yes,” Canadian Tire developed its MAXIMUM tool line, which was designed to deliver industrial-level strength and quality. The retailer’s next move was to convince a cynical trades industry that the MAXIMUM brand provided exactly what they needed. That’s where FUSE stepped in.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library http://torontotoollibrary.com/ launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.