Uber has been around for a while now, but taxi companies have had little response except protest. Finally Beck has taken to the streets with a new campaign to change perceptions of the brand.
Diabetes Canada has selected Toronto’s FUSE Marketing Group as its activation agency, following a competitive pitch process.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) continues its evolution as a leading content agency with the strategic hire of Steven Alegrias as digital media director.
While other hot sauces just bring heat, Cholula hot sauce brings the flavour to any meal. It’s a hot sauce that comes in five distinctive varieties, each of which offers consumers an exclusive blend of peppers and signature spices. With so much flavour to share, Cholula had a large growth target in a highly competitive category. They set their targets on becoming the second largest player in the category and turned to FUSE to help make it happen.
We travelled to Destruction Bay in the far west of the Yukon Territory to put Canadian Tire’s NOMA Lights to the ultimate test, and show Canadians that they are truly Tested for Life in Canada.