Self-advertising is comparable to setting up an OkCupid profile. You want people to choose you. Better yet, you want the right people to choose you. You want to be the next hot thing everyone can’t get enough of. So, the best way to brand yourself is to know yourself and what you want. You wouldn’t date someone who’s having an identity crisis, would you? Okay, maybe you would, but that’s not the point.
Everyone thinks about it, everyone does it, but not everyone does it well—social media, that is. Unfortunately, many brands are still behaving like teenagers, just figuring this stuff out.
Cashmere Bathroom Tissue may be Canada’s #1 selling brand, but getting Canadians to roll with it on social media was a whole other story.
Toronto will welcome 41 nations from the Pan Americas and we wanted to do our part. FUSE welcomes the Cayman Islands!
Toronto has hosted 41 nations, and as an official supplier and sponsor for the Games, we wanted to do our part and activate our sponsorship by hosting one nation… The Cayman Islands.