The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Virtual Reality, the most talked about, presented and experienced theme at this year’s SXSW. It’s been in the news and in blogs for several years, but hasn't really hit home as anything but a fun novelty or gaming experience. Combine that with recent announcements from Facebook that they are integrating VR into their platform and the success of YouTube 360, it appears that VR is finally coming mainstream.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library http://torontotoollibrary.com/ launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.