Want to Step Outside? At FUSE Marketing Group, it's not a question, it's a challenge. And it's one we rise to every day by creating game-changing ideas that win and build our clients' businesses. We consistently deliver ideas that surprise and excite, through creative direct, interactive, experiential, social media and promotional marketing campaigns that get results and win awards.

To every core practice area, we bring senior strategic prowess, breakthrough creative solutions and innovation. It may be a smartly designed DM package, online community or in-branch banking materials, but whatever it is, it is definitely never business as usual.

Banishing the Boys Club

Written by Brenda McNeilly, VP Creative Director. Originally published in Marketing Magazine, July 2010 When I was being interviewed after presiding as a judge in the Direct Lions at Cannes, I jokingly commented, “We need more cans in Cannes.”  Actually,  I wasn’t joking. If somebody had told me 20 years ago that there would be no more and possibly fewer female creative directors in 2010, I would have said “I don’t believe it, not in a million years.” But here we are in 2010, and it is so.  Of the...

3 days ago       0

Marketing to Digital Moms…What’s all the Chatter About?

Marketers all know that women play a critical role in influencing purchase behaviour.  You would be hard pressed to find someone in the biz who would contest this fact. Alo...

Dear feminine product brand, why can’t we laugh about my period?

“I do it in my white spandex”, is my favourite line from the U by Kotex Reality Check ad.   For me, it embodies the absurdity of traditional “feminine product” adverti...

Riceworks

New riceworks® experiential campaign by FUSE helps snackers snack better

-- Agency creates Ontario summer sampling tour for latest business win -- Toronto, ON. Hungry?  No problem.  “Your snack works—riceworks® better!” is the riceworks®...

Staff_smiles

CIBC kicks off experiential campaign for 2010 FIFA World Cup™ supported by FUSE

-- Sponsorship supported by activation and promotions at tournaments and branches nationally --Toronto, ON.  As the proud broadcast sponsor of CBC TV’s coverage of the 2010...

Follow Us

Twitter Updates

    follow us on Twitter >

    Friend Us

    Keywords