Have you ever received an e-mail from a company you subscribe to and thought to yourself: “Do they even know who I am?”
Cashmere Bathroom Tissue may be Canada’s #1 selling brand, but getting Canadians to roll with it on social media was a whole other story.
The CIBC Aventura brand wanted to increase awareness and consumer engagement for their brand at Toronto Pearson International Airport. In 2014 CIBC became the exclusive bank brand at the airport.
Hockey is covered 24/7/365 in Canada. Entire TV networks are dedicated to the game, and ground-breaking hockey news is The News. Social media enables everyone – players, coaches, pundits and fans alike – to share and comment on the stories coming out of today’s game.
Self-advertising is comparable to setting up an OkCupid profile. You want people to choose you. Better yet, you want the right people to choose you. You want to be the next hot thing everyone can’t get enough of. So, the best way to brand yourself is to know yourself and what you want. You wouldn’t date someone who’s having an identity crisis, would you? Okay, maybe you would, but that’s not the point.