Have you ever received an e-mail from a company you subscribe to and thought to yourself: “Do they even know who I am?”
The CIBC Aventura brand wanted to increase awareness and consumer engagement for their brand at Toronto Pearson International Airport. In 2014 CIBC became the exclusive bank brand at the airport.
Hyundai had become all about acquiring new drivers and forgot how important it was to keep them driving a Hyundai. Well it was time to put the pedal to the metal with a new CRM strategy.
Checking my phone every five minutes. Scanning Facebook nervously for new messages. Careening wildly between pure elation and utter dejection. Wondering if maybe we should just break up already, and forget the whole %@*&ing thing. Sound like love?
As marketers, we know about the importance of understanding our customers and delivering on their needs. We hear a lot of companies throwing around the term “customer-centric” these days, but do we understand our customers as much as we think?