The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Snapchat is currently the world’s fastest growing social media app, boasting over 100 million daily users. On any given day, Snapchat can reach 41% of all 18-34 year-olds in the United States. This is great for brands wanting to connect with a millennial audience. We sat down with Snapchat experts to learn how influencers and experts are interacting on the app.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library http://torontotoollibrary.com/ launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.