The content needs of brands continue to grow and yet the resources for developing and distributing content are, for the most part, flat. There are pressures at all levels to explore and create new efficiencies. This challenge sets brands up with the temptation of some dangerous practices to cut corners on content and buy their influence.
Janes is a well-loved brand in the frozen food category among Canadian families. With the majority of sales occurring in Ontario, and 75% of overall sales coming from the Pub Style lineup of products, there was an opportunity to develop and penetrate the Western market, and to broaden the product range and basket size across Canada.
Toronto, ON. FUSE Marketing Group is pleased to unveil a new campaign for client, Toronto Tool Library http://torontotoollibrary.com/ launching today. The campaign is the first large scale project of the Institute for a Resource-Based Economy (IRBE), a Canadian non-profit organization based in Toronto, and aims to bring awareness to a tool-sharing service called Toronto Tool Library. It consists of three video ads that will be distributed via social media (Instagram, Facebook and YouTube) and three print ads that will run in Toronto as wild postings and community posters.
Toronto, ON. FUSE Marketing Group Inc. (www.fusemg.com) is pleased to launch FUSE L!VE, the next step in a strategic evolution in the agency’s XM and digital content practices. Live content is wholly dependent on a brand’s ability to master the creation of live experiences. Done right, live experiences can produce powerful moments that build brands. FUSE has seen a sizable uptick in the demand for this new kind of content fusion.